In a follow up to their 2011 “State of the African-American Consumer” report, a landmark survey, which projected that black buying power will reach $1.3 trillion by the year 2016, Nielsen and NNPA explored the factors responsible for driving that cash. In short: “Dynamic influencing factors — such as technology, social media and online connectivity […]
Pastor Phil Davis: The Impact Of The Black Business Locator In The Trump Era. In the African American community on 2% of African-American buying power goes back into the community. If black people were to increase spending within our own community from 2% to 10% we would create 1 million new jobs. The Black Business […]
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“The Myth of Black Buying Power” is so hideously dangerous because it has so many in our community believing that if we just keep striving, we’ll somehow reach the “American Dream.” Unfortunately, that is not what the economic data is telling us. Simply put, black people don’t have the money, much less the spending power […]
WITH THE AFRICAN AMERICAN BUYING POWER ESTIMATED AS $1.1 TRILLION DOLLARS WITH AN ESTIMATE OF $1.3 TRILLION DOLLARS IN 2016 WHERE IS THE MONEY GOING? AFRICAN AMERICANS MAKE UP ONLY 13.7% OF THE TOTAL POPULATION BUT OUTPACES EVERY OTHER RACE BY 30% IN THE CONSUMPTION OF GOODS AND SERVICES. RETAILERS ARE AWARE OF IT!!! ARE […]
Understanding how your consumer behavior drives change.