African Company First to Market with Black Emojis

African Company First to Market with Black Emojis

Oju Africa!

Oju Africa, a division of African mobile company Mi-Fone, has launched the first ever collection of emojis that represent Black people. Emojis are the smiley faces used in text messages, webpages and other electronic messages to represent emotions and first became hugely popular in Japan.

An online petition was launched to pressure Apple to scrap its list of 800 emojis, of which only two appeared to be non-white. But now Oju Africa has beat them to the punch. Oju translates as “face” in the Yoruba language of Nigeria.

Creative director Eserick Fouché said “We follow global trends but we are differentiated by our authentic African voice.”

He continued, “So as a brand we wanted to do something that only Africa could pull off, something that could become so iconic that it would have the world talking. I believe what we have created will ensure that every African on the planet won’t be able to help but love it!”

The initial set of 15-emojis are available now for Android (search for “oju emoticon app” in Play Store), or from the Oju Africa website and will be released soon for iOS.




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